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Real Estate SEO Services Explained

So you want to use SEO to drive leads to your real estate business but don’t really know how it all works. You may have been told that SEO is a black art, or that offshore SEO providers rule the roost.

Neither is true – SEO is actually a science.

Google actually tell you what they expect to see in the top 10 of the search results. If you comply with the Google guidelines and either do the work yourself or outsource it to a reputable SEO company, then you can drive as many leads as you can handle from the search results.

If you look at this diagram it explains exactly how we take a real estate business from the very start to actually bringing in leads that can then be converted into sales.

seo process explained

The first step is to analyse your website and see where you stand. We run a comprehensive website audit which shows which Google ranking factors you comply with and which you need help with.

You receive the website audit via email and then you get your web team to perform the fixes detailed in the audit…..or simply ask our team to do that for you.

The next step is keyword research. If you select keywords with great commercial intent – or buyer keywords – then you will attract the people who you want to help.

Terms such as – sell my house fast, we buy houses, how can I sell my house – these are all great buyer keywords so the job is half done once you are ranking for these terms.

You also receive a competitive analysis report which shows what keywords your direct competition uses. This is invaluable as if you take the best keywords from the top 3 competitors AND add a few of your own then you can rise above them and take the majority of the business!

Keyword selection is critical. We suggest a couple of power keywords plus three longer tail terms so that you get enquiries in quickly whilst the more competitive terms start to rank. SEO is not a quick fix but a strategic marketing tool – it can take 3 to 6 months to rank on page 1 for the high competition terms but once you are there you stay there.

SEO is not a quick fix but a strategic marketing tool – it can take 3 to 6 months to rank on page 1 for the high competition terms but once you are there you stay there.

You now get your website optimised for the selected keywords. This involves simple tasks such as adding the keywords into the copy on your home page and incorporating them into your title and description. We also suggest building a new page for each keyword and help with creating that for you.

At this stage,  we send you a link so you can check your rankings in real time and at the end of each month send you a comprehensive report showing the progress.

Backlinks are also created for you from our excellent writing team. These articles are then placed on high authority related websites with a link back to your website.

The key is to have perfect on-page optimisation linked with quality authority backlinks.

We have several real estate clients who now rank across the board on page 1 and have a superb ROI from our efforts for them.

Click to check your SEO score here to see how you measure up


Real Estate Leads Drying Up? Read This…

real estate seoEvery business needs cash-flow. Without cash-flow a business will die.

Your cash-flow will come from two sources – buying houses from desperate sellers and selling the rehabs on to investors.

But…what happens when you run out of leads?

I am sure you have already noticed but we do all of our research online nowadays. My wife checks everything from buying a book to booking overseas holidays – on Google!

So your first prospects, those desperate house sellers, will obviously do the same.

Put yourself in their position for a moment:

You just got the dreaded redundancy notice from work. You are up to your eyeballs in debt and the only way out is to sell your house quickly and rent somewhere until you find a new job and get your finances in order.

Not a nice position to be in but someone needs to help them.

The first thing our prospect does is go to Google and type in “need to sell my house fast”. He will then click on the first few links that come up from the search. He is not concerned with trawling the first 10 pages in Google to find YOUR website…no, he doesn’t have time nor patience for that! He will click on the FIRST website that offers him a solution and guess what….

….if that’s not lose the deal.

And yes, those big, national realty names are going to get the business BEFORE you (even though they will do a terrible job at helping these poor souls)…

…BUT WHY? Why will the big dogs get the bone??

Simple….because their website was the FIRST ONE on Google.

Look , the key word “need to sell my house fast” gets 390 searches a month. That’s 390 people looking for the exact same service YOU offer…

Did you get 390 new leads this month…or even this year?

NO, I didn’t think so….but why not?

Because your website is sitting pretty on page 4 of Google….and NOT ONE of those 390 people know you exist.

If this continues then your competition will keep taking more market share and eventually you will have to survive on the walk ins.

What will that mean to you and your business?

Some of the biggest names failed to react to the online revolution for sales – HMV, Woolworths to name just two and look what happened to them.

The only way you can be seen is by working with us to get your website rocking that top spot. In fact, we work with real estate business owners all over the US and provide them with regular leads from our online strategies.

In simple terms we place your business on the top spot in Google which funnels new clients into your wallet.

We can help you to get your website to the top for this search and many others so that you never need to worry again.

Want a FREE website audit ($97 value)?

Simply complete this 30 second survey and we will send you a website audit to your inbox.

Don’t let the competition take all of those leads when you can dominate in your area!

SEO Tips For 2017 – #1 – Mobile Friendly

You probably already know that a huge proportion of Google searches (68%) are now conducted via mobile devices so it makes sense to have your site as mobile friendly as possible.

Here is a tool to test if your website is up to scratch:

Simply enter your website URL and press enter.

If you don’t get this result then you need to take action to fix it before your competitors steal a jump on you in the search results!

google mobile test amp pagesGoogle have taken this a step further – they have introduced what they call AMP pages – Accelerated Mobile Pages.

Google are trying to help out here by providing AMP pages which are a lighter, faster version of your own web pages.

These rank quickly in mobile and are even starting to show up in the organic desktop results.

…..but more about AMP next time!

As always, if you need any help – give us a shout!