It looks as though Google have decided to shake things up before the quarterly results with 3 major updates.
The parent company of Google – Alphabet Inc publish their 3rd Quarter results up to and including September 2016. It is maybe a coincidence that they release search results updates the month before but we cynically believe this is to scare business owners into investing a lot more into Google Adwords whilst the search results settle down.
This recent post on a well known SEO blog explains all about Penguin 4.0 which affects links to your website:
So what can you do about it if your website suddenly drops for your major keywords?
The first thing to do is stay calm and don’t panic. If you make some bad decisions then Google are waiting for you. If you suddenly recruit someone to build thousands of links for you in the vain hope that you will recover you will just make things worse.
The best thing to do is wait it out for a couple of weeks and when the search results have settled down then you can start analysing your links to ensure that you ask Google to remove the worst ones.
If you don’t know how to do this then please get in touch as we have some excellent tools that show the quality of links and have a proven process to get the poor quality ones removed for you.
Search Engine Optimisation (SEO) is a science and can be a complicated subject.
However, these 7 simple tips will help you to improve in the search results very quickly.
This first series of tips are centred around keyword research.
Tip One – Optimise Your Blog Posts
If you are sending out regular blog posts then congratulations! If not, then you need to start doing this as it helps in all sorts of ways.
When you write your next blog post make sure that you include keywords that are commonly used in your business sector. This will help to get your blog posts noticed and also start ranking your website better for these terms.
No need to overdo it, just add one or two into each blog post where relevant.
Tip Two – Long Tail Keywords
If you have a new website or have a low authority website you will find it tougher to rank for the more competitive keywords at first.
Instead, think about the longer tail terms.
For example – “we buy houses”
Add your area for starters – so “we buy houses Los Angeles” or “we buy houses Santa Monica“.
If you can rank for lots of longer tail terms this will bring in very targeted leads quickly whilst you build up the authority of your website.
Tip Three – Competitor Keywords
This is a great one. You can find out what keywords your competitors are ranking for from this tool –