Real Estate in Georgia
Georgia’s population in 2019 is 10.66 million making it one of the most populous states in the US.
It’s also one of the largest states, ranking 24th in overall land area.
Home sales in the Atlanta area declined toward the end of 2018, which suggests a softening of demand among buyers.
But a combination of population growth and somewhat limited inventory will help sustain housing demand in 2019, and will likely lead to additional home-price gains throughout the year. (Georgia Gov)
There are 19 main regions and 13 main cities in Georgia including:
- Atlantic Coastal Plain – Atlanta
- Central Georgia – Albany
- Cumberland Plateau – Athens
- Golden Isles – Augusta
- Blue Ridge – Columbus
- Historic South – Johns Creek
- Lower Coastal Plain – Macon
- Metro Atlanta – Marietta
- North Georgia – Roswell
- North Georgia Mountains – Sandy Springs
- Northeast Georgia – Savannah
- Piedmont – Valdosta
- Ridge and Valley – Warner Robins
- Sea Islands
- Southern Rivers
- Southeast Georgia
- Southwest Georgia
- Tennessee Valley
- Wiregrass Region
Total Number Of Houses For Sale: 82,360
The Average House Value: $155,800
Forecast In House Values: 4.2%.
Local SEO Tactics Atlanta – Georgia Real Estate
When searching for a certain service, you will notice Google suggests the more popular businesses in the area first.
If this has you wondering how these businesses get to the top of the list, it’s through local SEO.
You need to focus on keywords and links to climb Google rankings for searches in Atlanta Georgia.
As a business online, you should already have an idea of which keywords are specific to your real estate company.
Meaning, which keywords are searched by users in the area to view listings, buy homes online or sell houses online (e.g. We buy houses Atlanta type of companies that specialize in Georgia Real Estate SEO).
Your website probably contains these keywords already. If you aren’t aware of which keywords are popular, don’t worry we have your back. Don’t know what a keyword is? – Read more here.
What you need to do is add the name of the city along with the keyword. For example, the following keywords are frequently used by searchers to search for homes either to buy, sell or sell quickly.
- Real estate
- Buy homes
- Sell home cash
- We buy houses
- Sell my house fast
- Housebuying companies
- Professional home buyers
To localize these keywords all you need to do is change them to:
“Realtor in Atlanta”
“Buy Homes in Atlanta”
“Atlanta Real Estate”
“Sell House Fast Georgia,”
“Cash for House Georgia”
……and so on.
The name of the city can either be before or after the keyword.
Linking – Inner & External – Real Estate SEO ‘Gold’
There are two forms of links that are important for SEO, internal and external.
Internal links are links within the content that link to your website. External links are links within your content that link to external websites.
Externals links should be those with high authority that provide relevant and interesting information to your visitors.
These links are usually incorporated in blogs to boost SEO.
SEO and Atlanta Georgia Motivated Seller Leads
Motivated seller leads can easily be promoted, and if promoted properly you’ll sell the home in no time.
You just need the right approach. When your SEO game is on point, you can highlight motivated seller leads in featured blogs to sell them much faster.
For each lead, you should create a blog post which highlights the home & mentioning the area where the home is listed and its features among other things.
Once you’ve done this, when someone searches for homes in that certain area, your blog post will show up if the blog is written well with the right keywords. Write as much and as unique as you can – 500 words is the absolute minimum; a 1,000+ would be ideal.
This will drive traffic of interested buyers who want a home in the specific areas, increasing the chances of it being sold. Even if it doesn’t sell, it also increases the chances buyers will view other homes for sale via your agency due to internal linking.
As motivated sellers are keener to sell their home fast, it is important you take the opportunity to highlight this.
Let buyers know that even if they are on the fence, they may want to act quickly otherwise someone else might just snatch the offer before them.
However, use caution in this approach. Seeming overly pushy may lead buyers to question your honesty.
Featured blogs give you a chance to reach a wider audience for such listings while bringing in more traffic.
The same principle can be used when looking for motivated sellers wanting to sell their properties quickly! Blog posts and pages about a specific area can be found by potential clients when searching online – titles like:
“Need To Sell House Fast Savannah”
“Cash For House Alpharetta”
“Sell Home Now Duluth”
Georgia Real Estate SEO Experts
Atlanta SEO Experts In Real Estate
Our team of SEO experts has years of experience working in online marketing for real estate agencies.
We can help your real estate agent come to the top of searches in specific regions of Georgia, and this is how:
Market Analysis For Georgia’s Real Estate Market
Before anything, our team runs an online analysis of the current real estate market in your area (Atlanta Georgia).
This helps us develop an understanding and pick out your top competitors along with the online marketing strategy they employ. We look at what other companies are ranking and see what is needed to beat them.
SEO Website Audit – Real Estate Focus
Then we audit your website to see where you stand against your competition. This is a very important step and can help determine how much work will be needed and how long it may take.
Some areas like Atlanta are very competitive and will take some time to compete (especially with a new website). After the analysis and audit, we can devise an SEO plan for your website to be implemented.
Getting the website in a good condition is essential otherwise all the work going forward will be compromised.
Basic SEO Practices Channeled In Real Estate
We start the SEO process by covering the basics. We make sure that your website load time is fast, is optimized for mobile, and the overall user experience is good.
There are over 200 ranking factors that Google take into account so this is very important. This may result in some basic design changes to make sure your site is simple and clean.
Develop Real Estate Content That Ticks All The SEO Boxes
The focus then shifts to your content. Website content for your site is developed or revamped to fit the right keywords, including local keywords.
Content is so important! Google loves regular, unique and engaging content. If you can master this, they will reward you with traffic. This is a lot more important that most people realise. Lots of people get ‘obsessed’ with the latest ‘Super Gig’ or ‘Black Hat Link’ that promises the World. In the most likelyhood, if it does help the rankings it wll be short term & is likely to damage your website in the long run.
The best alternative is to take that money and spend it on getting long, well written unique and engaging content written and added to your website.
Tracking and Tweaking of Your ‘We Buy Houses’ Website
We implement constant tracking of your website and SEO campaign. At the same time, your competitor’s websites are also tracked to ensure that your site remains on track.
SEO is not just about your own website, it is also about keeping an eye on others around you in the rankings. What are they doing? do they get better links than you? Is the content they are putting out more engaging than yours?
If we need to tweak the campaign, our team handles things to ensure the steady flow of traffic to your website is not affected in any way.
Real Estate SEO Experts have the insights to get your website to exactly where it should be—not only driving traffic but relevant traffic, to help your real estate business grow.
If you are based in Georgia and/or deal with real estate in the Atlanta area then our SEO services could help you acquire more ‘motivated seller leads’ than your Atlanta competition!
Get in touch today!