Real Estate SEO Services Explained

So you want to use SEO to drive leads to your real estate business but don’t really know how it all works. You may have been told that SEO is a black art, or that offshore SEO providers rule the roost.

Neither is true – SEO is actually a science.

Google actually tell you what they expect to see in the top 10 of the search results. If you comply with the Google guidelines and either do the work yourself or outsource it to a reputable SEO company, then you can drive as many leads as you can handle from the search results.

If you look at this diagram it explains exactly how we take a real estate business from the very start to actually bringing in leads that can then be converted into sales.

seo process explained

The first step is to analyse your website and see where you stand. We run a comprehensive website audit which shows which Google ranking factors you comply with and which you need help with.

You receive the website audit via email and then you get your web team to perform the fixes detailed in the audit…..or simply ask our team to do that for you.

The next step is keyword research. If you select keywords with great commercial intent – or buyer keywords – then you will attract the people who you want to help.

Terms such as – sell my house fast, we buy houses, how can I sell my house – these are all great buyer keywords so the job is half done once you are ranking for these terms.

You also receive a competitive analysis report which shows what keywords your direct competition uses. This is invaluable as if you take the best keywords from the top 3 competitors AND add a few of your own then you can rise above them and take the majority of the business!

Keyword selection is critical. We suggest a couple of power keywords plus three longer tail terms so that you get enquiries in quickly whilst the more competitive terms start to rank. SEO is not a quick fix but a strategic marketing tool – it can take 3 to 6 months to rank on page 1 for the high competition terms but once you are there you stay there.

SEO is not a quick fix but a strategic marketing tool – it can take 3 to 6 months to rank on page 1 for the high competition terms but once you are there you stay there.

You now get your website optimised for the selected keywords. This involves simple tasks such as adding the keywords into the copy on your homepage and incorporating them into your title and description. We also suggest building a new page for each keyword and help with creating that for you.

At this stage,  we send you a link so you can check your rankings in real time and at the end of each month send you a comprehensive report showing the progress.

Backlinks are also created for you from our excellent writing team. These articles are then placed on high authority related websites with a link back to your website.

The key is to have perfect on-page optimisation linked with quality authority backlinks.

We have several real estate clients who now rank across the board on page 1 and have a superb ROI from our efforts for them.

Discover How to Generate Real Estate Leads with SEO

real-estate-seo-expertsSearch Engine Optimisation (SEO) is a science and can be a complicated subject.

However, these 7 simple tips will help you to improve in the search results very quickly.

This first series of tips are centred around keyword research.


Tip One – Optimise Your Blog Posts

If you are sending out regular blog posts then congratulations! If not, then you need to start doing this as it helps in all sorts of ways.

When you write your next blog post make sure that you include keywords that are commonly used in your business sector. This will help to get your blog posts noticed and also start ranking your website better for these terms.

No need to overdo it, just add one or two into each blog post where relevant.


Tip Two – Long Tail Keywords

If you have a new website or have a low authority website you will find it tougher to rank for the more competitive keywords at first.

Instead, think about the longer tail terms.

For example – “we buy houses

Add your area for starters – so “we buy houses Los Angeles” or “we buy houses Santa Monica“.

If you can rank for lots of longer tail terms this will bring in very targeted leads quickly whilst you build up the authority of your website.


real-estate=seoTip Three – Competitor Keywords

This is a great one. You can find out what keywords your competitors are ranking for from this tool –

You can get a 7-day plan for $7 which is enough time for you to look at your competitor’s keywords and make a list of them.

If you can rank for the same keywords as your competition and also add the long tail ones from tip two then you keep ahead of them and get more deals coming to your website!


Tip Four – Put Similar Keywords Together

Google is improving the search algorithm daily and a consequence of this means that it can “understand” relationships between keywords and rank you higher if you do this extra work.

For example, the words “house” and “home” are very similar so you can use these on the same web page to get extra traction.

We buy houses
We purchase homes
Sell your house fast
Sell your home in 7 days

……are all very similar terms so using these on the same page not only helps to rank the main keyword but you also get the extra terms to rank as well!


Tip Five – Use Keywords With Commercial Intent

house-409451_640If you look up the search term homes for sale you will see that it has a lot of search volume so you may think it would be useful to rank for this term.

However, there isn’t a targeted commercial intent behind this search.

You have to try and get into the mind of your prospective seller and think what they would type into Google in order to find you.

Keyword phrases such as:

how can I sell my house fast
sell my house quickly

companies who buy houses

….all have commercial intent so would definitely get targeted traffic to your website. It is up to you then to do a good selling job and seal the deal.

If you then target this in even more with your own area then you are on to a real winner:

how can I sell my house fast in Chicago
sell my Santa Monica home fast
companies who buy houses in Washington DC

You may not get thousand of searches per month from these phrases but rank for a lot of these type of keywords and you will generate a lot of hot leads who are looking out for you to help them.


Tip Six – Use Google to Find Better Keywords

Yes! – Google can be your friend!we buy houses

If you type “we buy houses” into Google, scroll down to the bottom of the page.

You will see that Google have suggested other keyword searches that may be helpful.

So if you add these new keywords into your website copy then you will also start to rank for these terms as well.

Make a list of all of these keywords in a spreadsheet so that you can group them together (as Tip Four) and get your writers to use these within each page or blog post as they write them.

The more times you do this the better you will rank and the more keywords you will rank for.

Also, drill down into these new keywords to find other ones…

For example “we buy houses for cash” gives you these extra terms…

we buy houses for cashSo you can soon build up a superb targeted keyword file to use over and over again.


Tip Seven – Use One Main Keyword Per Page

Choose a competitive keyword for each page and make sure that you do not use that keyword on any other page.

This is to stop you competing with yourself for the keyword!

As mentioned before you can still rank for other keywords on that page as long as they are related. Let’s say for example that you decide to write a page all about the keyword “sell my house fast

The main keyword then is “sell my house fast

Use your local area  – Atlanta

Add other words such as “in 7 days

Use Google as described before:

sell my house fast

So now for one page we have these keywords to use:

sell my house fast
sell my house fast Atlanta
sell my house fast in Atlanta
sell my house in 7 days
sell my Atlanta house in 7 days
sell my house now
sell my house fast for cash

….you get the idea!!

So as you can see if you really do look into the keyword aspect of SEO you can soon start to rank for multiple terms just on your website.

If you want to know more about how SEO can help you to drive many more leads to your website then watch our real estate SEO video here.

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