With all the dimensions of SEO, it’s important to spend time on the tactics that are most relevant. For real estate agents, it comes down to the perfect balance of content, motivating visuals and strong keywords.
In order to establish effective SEO for real estate agents, it’s important to have a good strategy, starting with local optimization.
Build A Foundation
If you are just getting your website underway then you should be aware of how hard it is to get a high ranking. This is why local SEO should be done first, because your group of competitors is significantly smaller.
In addition to less competition, you are focusing your energy on your immediate market. Start with the people you can actually tend to in your district before expanding your service across the web.
This can be done by using a strong local keyword, like Carolina real estate agent. It’s clear, simple and most likely to be used. If you take into account that 67% of local searches have the district at the start, it’s a good SEO bet to make.
Create Interesting Content
Whether it’s about houses you are eager on selling, or can showcase for that matter, get it in writing on your blog. But make sure it’s something worth reading.
Get personal and start a conversation with your reader, all the while you earn some trust and respect. It’s your chance to impress hundreds of people at once, so use it well.
It’s also recommended that you post the article with all the necessary meta descriptions, headlines and media extras. You want search engines to pick up the articles quickly, and you want them to appeal to the house-seeking public.
Use A Responsive Site
You might not expect it, but most of your traffic will be coming from a mobile device. This means your site design should be responsive. In fact, try your best to make the mobile experience as good as possible.
Many real estate agents make the mistake of missing this little detail and when search engines pick it up, down goes the ranking.
Use Social Media And Build Links
Social media platforms can be the bloodline in terms of SEO for real estate agents. They allow you to be visual and creative, but also to connect quickly with potential customers. The question is, do they influence SEO?
The quick growth of social media has forced search engines to pay attention. Even though this type of traffic doesn’t qualify as organic, it’s still valuable.
As for building links, offer to provide guest blogs to sites that are relevant to real estate. In return you place your link in the article, which will create another source of traffic while boosting your SEO ranking.
Some Final Thoughts
Establishing a website is just like a bestselling book. Even though promoting it is very important, simply creating a great site will already create good things. Make it interesting, interactive and worth coming back to every week.