Real Estate in Florida
The average home value in Florida is $232,400. Florida home values have gone up 7.7% over the past year and Zillow predicts they will rise 5.0% within the next year. The median list price per square foot in Florida is $167, while the average price of homes that sold is $222,000.
The median rent price in Florida is $1,800.
There are 12 main cities in Florida including: (Florida Gov)
- St. Petersburg
- Port St. Lucie
- Fort Lauderdale
- Cape Coral
- Pembroke Pines
Local SEO Tactics for Florida Real Estate
When searching for a certain service, you will notice that Google suggests the more popular businesses in the area first. So the aim is to be one of the first 10 sites that Google shows (Page 1).
If this has you wondering how these businesses get to the top of the list, it’s through local SEO. You need to focus on keywords and links to climb Google rankings for searches in Florida.
As a business online, you should already have an idea of which keywords are specific to your real estate company.
Meaning, which keywords are searched by users in the area to view listings, buy homes online or sell houses online (e.g. We buy houses Florida type of companies – Sell My Orlando Home Fast).
Your website probably contains these keywords already. If you aren’t aware of which keywords are popular, don’t worry we have your back.
What you need to do is add the name of the city along with the keyword.
For example, the following keywords are frequently used by searchers to search for homes either to buy, sell or sell quickly.
- Real estate
- Buy homes
- Cash for house
- Sell home cash
- We buy houses
- Sell my house fast
- Companies that buy houses
- Housebuying companies
- Professional home buyers
To localize these keywords all you need to do is change them to:
“Realtor in Orlando”
“Buy Homes in Orlando”
“Orlando Real Estate”
“Sell House Fast Florida,”
“Cash for House Orlando”
“We buy houses Tampa”
……and so on.
The name of the city can either be before or after the keyword. In theory, it doesn’t really matter but for tracking reasons it is worth doing both.
There are two forms of links that are important for SEO, internal and external.
Internal links are links within the content that link to your website.
External links are links within your content that link to external websites.
Externals links should be those with high authority that provide relevant and interesting information to your visitors.
SEO and Florida Motivated Seller Leads
Orlando Motivated Sellers
Motivated seller leads can easily be promoted, and if promoted properly you’ll sell the home in no time.
You just need the right approach. When your SEO game is on point, you can highlight motivated seller leads in featured blogs to sell them much faster.
For each lead, you should create a blog post which highlights the home, you should be mentioning the area where the home is listed and its features among other things.
Once you’ve done this, when someone searches for homes in that certain area, your blog post will show up if the blog is written well with the right keywords.
This will drive traffic of interested buyers who want a home in the specific areas, increasing the chances of it being sold. Even if it doesn’t sell, it also increases the chances buyers will view other homes for sale via your agency due to internal linking.
As motivated sellers are keener to sell their home fast, it is important you take the opportunity to highlight this.
Let buyers know that even if they are on the fence, they may want to act quickly otherwise someone else might just snatch the offer before them.
However, use caution in this approach. Seeming overly pushy may lead buyers to question your honesty.
Featured blogs give you a chance to reach a wider audience for such listings while bringing in more traffic.
The same principle can be used when looking for motivated sellers wanting to sell their properties quickly!
Posting Blogs and pages about a specific area can be found by potential clients when searching online. A lot of the time we refer to them as ‘City Pages’ – titles like:
“Need To Sell House Jacksonville”
“Cash For House Miami”
“Sell Home Now Tallahassee”
Florida Real Estate SEO Experts
Our team of SEO experts has years of experience working in online marketing for real estate agencies.
We can help your real estate agent come to the top of searches in specific regions of Florida, and this is how:
Before anything, our team runs an online analysis of the current real estate market in your area (Florida).
This helps us develop an understanding and pick out your top competitors along with the online marketing strategy they employ. We look at what other companies are ranking and see what is needed to beat them.
Then we audit your website to see where you stand against your competition. This is a very important step and can help determine how much work will be needed and how long it may take. Some areas (like Florida) are very competitive and will take some time to compete (especially with a new website).
After the analysis and audit, we can devise an SEO plan for your website to be implemented. Getting the website in a good condition is essential otherwise all the work going forward will be compromised.
Basic SEO practices
We start the SEO process by covering the basics. We make sure that your website load time is fast, is optimized for mobile, and the overall user experience is good. There are over 200 ranking factors that Google take into account so this is very important.
This may result in some basic design changes to make sure your site is simple and clean.
The focus then shifts to your content. Website content for your site is developed or revamped to fit the right keywords, including local keywords.
Content is so important! Google loves regular, unique and engaging content. If you can master this, they will reward you with traffic.
Tracking and Tweaking of Your Website
We implement constant tracking of your website and your Florida SEO campaign. At the same time, your competitor’s websites are also tracked to ensure that your site remains on track.
SEO is not just about your own website, it is also about keeping an eye on others around you in the rankings. Looking at what they are doing? What type & numbers of links they are getting? Are they publishing content on a regular basis & if so, is it unique (Copyscape)? & engaging?
When there is a need to tweak the campaign, our team handles things to ensure the steady flow of traffic to your website is not affected in any way.
Real Estate SEO Experts have the insights to get your website to exactly where it should be—not only driving traffic but relevant traffic, to help your real estate business grow.
If you are based in Florida and/or deal with real estate in the Florida area then our SEO services could help you acquire more ‘motivated seller leads’ than all your Florida competition! That includes those who just target specific areas such as Orlando, Jacksonville, Tampa, Miami & Tallahassee to name just a few!
Get in touch today!
Want some free SEO training? – Then check out our ‘Free & Easy’ Real Estate SEO Course HERE