Kansas boasts a population of nearly three million (3,000,000) making it one of the most populous states in the US.
It’s also one of the largest states, ranking 15th in overall land area.
Kansas is a mid-west state home to one of the most popular metropolitan cities in the region, Kansas City, which also falls in Missouri.
The real estate market in Kansas is strong and stable with continued growth. Homes have seen a 1 per cent increase in average listing price weekly.
Home sales were also up this year by 1 to 7 per cent. The city continues to grow and is currently the 18th fastest growing city in America.
There are 12 notable locations in the Kansas City including:
- Johnson County
- Prairie Village
- Overland Park
- Kansas City
The city is dedicated to improving the metropolitan area having committed over $6 million to renovations and projects.
Projects include the construction of offices, apartments, and condominiums, and renovation of malls and concert halls has already been done in the area.
The city itself has seen growth, which is one reason why the real estate market has also seen growth. (Kansas Gov)
As a real estate agency, you want to focus your search engine optimization in the region you are based.
When searching for a certain service, you will notice Google suggests the more popular businesses in the area first.
If this has you wondering how these businesses get to the top of the list, it’s through local SEO. You need to focus on keywords and links to climb Google rankings for searches in Kansas.
As a business online, you should already have an idea of which keywords are specific to your real estate company.
Meaning, which keywords are searched by users in the area to view listings, buy homes online or sell houses online (e.g. We buy houses Kansas type of companies).
Your website probably contains these keywords already. If you aren’t aware of which keywords are popular, don’t worry we have your back.
What you need to do is add the name of the city along with the keyword. For example, the following keywords are frequently used by searchers to search for homes either to buy, sell or sell quickly.
- Real estate
- Buy homes
- Sell home cash
- We buy houses
- Sell my house fast
- Housebuying companies
- Professional home buyers
To localize these keywords all you need to do is change them to:
“Realtor in Kansas City”
“Buy Homes in Kansas City”
“Kansas City Real Estate”
“Sell House Fast Kansas,”
“Cash for House Kansas”
……and so on.
The name of the city can either be before or after the keyword.
There are two forms of links that are important for SEO, internal and external.
Externals links should be those with high authority that provide relevant and interesting information to your visitors.
These links are usually incorporated in blogs to boost SEO. Don’t know what a blog is? – Read more here.
SEO and Kansas Motivated Seller Leads
Motivated seller leads can easily be promoted, and if promoted properly you’ll sell the home in no time. [Reference – What is a motivated seller]
You just need the right approach. When your SEO game is on point, you can highlight motivated seller leads in featured blogs to sell them much faster.
For each lead, you should create a blog post which highlights the home mentioning the area where the home is listed and its features among other things.
Once you’ve done this, when someone searches for homes in that certain area, your blog post will show up if the blog is written well with the right keywords.
This will drive traffic of interested buyers who want a home in the specific areas, increasing the chances of it being sold. Even if it doesn’t sell, it also increases the chances buyers will view other homes for sale via your agency due to internal linking.
As motivated sellers are keener to sell their home fast, it is important you take the opportunity to highlight this.
Let buyers know that even if they are on the fence, they may want to act quickly otherwise someone else might just snatch the offer before them.
However, use caution in this approach. Seeming overly pushy may lead buyers to question your honesty.
Featured blogs give you a chance to reach a wider audience for such listings while bringing in more traffic.
The same principle can be used when looking for motivated sellers wanting to sell their properties quickly! Blog posts and pages about a specific area can be found by potential clients when searching online – titles like:
“Need To Sell House Fast Wichita”
“Cash For House Shawnee”
“Sell Home Now Overland Park”
Kansas Real Estate SEO Experts
Our team of SEO experts has years of experience working in online marketing for real estate agencies.
We can help your real estate agency come to the top of searches in specific regions of Kansas, and this is how:
Before anything, our team runs an online analysis of the current real estate market in your area (Kansas).
This helps us develop an understanding and pick out your top competitors along with the online marketing strategy they employ. We look at what other companies are ranking and see what is needed to beat them.
Then we audit your website to see where you stand against your competition. This is a very important step and can help determine how much work will needed and how long it may take. Some areas (like Kansas) are very competitive and will take some time to compete (especially with a new website).
After the analysis and audit, we can devise an SEO plan for your website to be implemented. Gettingthe website in a good condition is essential otherwise all the work going forward will be compromised.
We start the SEO process by covering the basics. We make sure that your website load time is fast, is optimized for mobile, and the overall user experience is good. There are over 200 ranking factors that Google take into account so this is very important.
This may result in some basic design changes to make sure your site is simple and clean.
The focus then shifts to your content. Website content for your site is developed or revamped to fit the right keywords, including local keywords. Content is so important! Google loves regular, unique and engaging content. If you can master this, they wll reward you with traffic.
We implement constant tracking of your website and SEO campaign. At the same time, your competitor’s websites are also tracked to ensure that your site remains on track. SEO is not just about your own website, it is also about keeping an eye on others around you in the rankings. What are they doing? What links are they getting? What content are they publising?
When there is a need to tweak the campaign, our team handles things to ensure the steady flow of traffic to your website is not affected in any way.
Real Estate SEO Experts have the insights to get your website to exactly where it should be—not only driving traffic but relevant traffic, to help your real estate business grow.
If you are based in Kansas and/or deal with real estate in the Kansas City area then our SEO services could help you acquire more ‘motivated seller leads’ than your KC competition!
Get in touch today!