The 7 Clever Real Estate Lead Generation Strategies That Will Double Your Conversions

real estate lead generation

7 Clever Real Estate Lead Generation Strategies You Should Be Using

Your success as a realtor is dictated by your ability to convert visitors into leads. Learn about the top real estate lead generation strategies to employ here.


With home prices rising in the U.S. and an increase in overall home sales, it’s a busy time to be a realtor.

It doesn’t matter if you’re new to the real estate game or are simply looking for new ways to boost your business.

These seven real estate lead generation tips are sure to help you bring in new customers and increase your conversions.

1. Network

The first step to generating real estate leads is to make sure you’re always on the lookout for networking opportunities.

Listed below are some of the best places to network and find potential new clients:

  • Your local chamber of commerce meetings and events
  • Local networking groups (these groups often charge a fee to join, but it’s worth it to have access to other people of influence in your area)
  • Conferences and local events, especially those geared toward families
  • Volunteer and charity events
  • Your children’s school events (PTA meetings, fundraisers, holiday celebrations, and other activities)
  • Facebook groups (for a variety of interests and industries)

If you decide to join Facebook groups, be sure to engage with the community and share information whenever you can. This will help you establish yourself as a helpful expert, and people will be more likely to turn to you when they’re in need of real estate advice or assistance.

2. Invest in Advertising

If you want conversions, you’re going to have to invest some money upfront in advertising.

Bus benches and billboards can be helpful, but it’s also important to make sure you’re investing in online advertising. After all, nearly 50 percent of buyers look online for houses before they reach out to a realtor.

Advertisements on websites like Zillow are a great place to start. It’s also helpful to make use of paid Facebook ads.

These ads will help you reach a wider audience, and Facebook makes it easy for you to create, target, and track them. That way, you can do your own research to figure out what’s working and what’s not.

3. Optimize Your Website

A website is essential for any real estate agent who wants to make it in this day and age. But, it’s not enough just to have a website. You also need to optimize it so that people can easily find it online.

Think about the number of real estate agents in your area. If you want to stand out from the competition, you really need to stay on top of your optimization efforts.

Some simple ways to start optimizing your site include:

  • Writing regular blog posts addressing common questions or challenges
  • Creating and sharing helpful videos
  • Writing a weekly newsletter and having people sign up when they visit your site

You may also want to consider paying someone who specializes in real estate SEO services. The upfront costs will be worth it if it helps you improve search engine rankings and reach more potential clients.

4. Develop a Niche

Developing a real estate niche is another great way for you to set yourself apart from your competition.

Think about the types of clients you like working with most or seem to work with the most often. Is it first-time home buyers? Or, people who love historic homes or homes in a particular neighborhood?

Whoever is being drawn to you, lean into those types of clients. Having a niche will help you focus your marketing efforts. It will also help you figure out which groups you should join and which networking events you should attend.

When you establish your niche, you can start working smarter instead of harder as you try to generate new leads.

5. Head to Open Houses

Open houses are a great opportunity to generate new leads.

Think about it. Tons of people show up to open houses. And, the majority of them are currently shopping or will be shopping for a house soon.

Open houses create the perfect opportunity for you to introduce yourself to these soon-to-be buyers. Get to know them and let them know that you’re available to answer their questions and help them navigate the home buying process.

6. Use LinkedIn

LinkedIn is one of the most under-rated social media sites, but it’s great for professionals who want to connect.

There are a number of LinkedIn groups you can join to get in touch with your target audience, as well as other real estate agents who want to share information and advice.

Look for groups that your buyers tend to spend time in and find ways to contribute to their conversations.

LinkedIn is also a great place for you to share blog posts, videos, and other helpful content that gets people interested in what you have to offer.

As with Facebook groups, remember that it’s best to establish yourself as a helpful expert before you dive straight into a sales pitch. People will see you as more authentic and will be more willing to communicate with you in the future.

7. Host Educational Events

Finally, look for opportunities to serve and host educational events for people in your community.

Think about your niche, and plan events that target those specific people.

For example, you can hold a class or series of classes geared toward helping first-time home buyers. Or, you can host an event to talk to investors about what they should look for when buying rental properties.

Not only do these types of events give you an opportunity to share what you know, but they’re also great networking events. The people who attend them are much more likely to reach out to you when they do start shopping.

Looking for More Real Estate Lead Generation Tips?

These seven real estate lead generation tips should be more than enough to get you started on building your business and increasing your conversions.

But, if you’re interested in learning more and tapping into other ways you can boost your real estate business, but sure to check out some of our other blog posts today.

This article on SEO tactics for real estate businesses is a great place to start.

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