Realtor SEO Agency
We're an SEO agency that only takes real estate clients. For Realtors, that means one team looking after everything that brings in buyers and sellers from Google: your website, your Google Business Profile, your neighborhood pages, and your reviews.
For solo agents, teams, and brokers who want their own name to show up, and not only the brokerage's.
Why a Realtor Needs a Different Plan Than a Brokerage
Search your own name plus "Realtor" and look at what comes up. For most agents it's a Zillow profile, a Realtor.com profile, and the brokerage's agent page. That's three pages you don't control, on sites that also show your competitors.
Your own site, if you have one, is often an IDX template that looks the same as a few thousand others. Google has no reason to pick it.
On Google Maps you're up against your own office. Google does allow an individual agent a profile of their own, with their own reviews, but the setup has to be right or the listing gets merged into the brokerage's.
A brokerage has an office address, a marketing budget, and a domain that's been around for years. You have your name and the neighborhoods you know. The plan has to start from there.
- A website you own, on your own domain
- A Google profile that stands apart from the brokerage's
- One name, one phone number, and one website, the same everywhere
- Pages for the neighborhoods you work
What a Realtor SEO Agency Should Cover
Six jobs. Pick a tab to see what we do in each one and the mistake we see most often.
Most agent sites are an IDX feed with a contact form. We give yours pages Google can rank: a clear home page, an about page that reads like a person wrote it, and listing pages that load fast on a phone.
If you're on a template from your brokerage or an IDX vendor, we work inside it where we can and tell you when it's holding you back. This is our real estate website SEO work, sized for one agent.
Paying for a new website before fixing what's wrong with the current one. A rebuild rarely fixes rankings by itself.
- Technical audit and fixes
- Titles and descriptions for every page
- Page speed on mobile
- Schema for you and your listings
We set up your practitioner profile or clean up the one you have: category, service areas, hours, a services list, and photos of you and of homes you've sold. After that we keep it active with new posts and photos, because a profile nobody touches tends to slip.
It's the same groundwork we do for offices in our real estate local SEO service, adjusted for a single agent.
Stuffing keywords into the business name. "Jane Smith, Best Realtor Austin Homes for Sale" is how profiles get suspended. Your name and "Realtor" is enough.
- Category and attributes
- Service areas by town and ZIP
- New posts and photos every month
- Questions and messages watched
One page for each neighborhood you farm, written from what you know. Which streets back onto the creek. What the HOA charges. Where the school boundary runs. A portal can't copy that, and it's the reason these pages can outrank one.
Our real estate content SEO writers interview you for the details and do the writing.
Publishing forty town pages that differ by one word. Google calls those doorway pages and ignores them. Six good pages beat forty thin ones.
- One page per farm neighborhood
- Recent sales and price ranges you supply
- Schools, commute, and a map
- Links to your active listings
Closing day is when a client likes you most, and most agents never ask. We build the ask into your closing routine: a short text with a direct link, sent that same week. We also draft replies for you to approve, including the awkward ones.
Asking only the happy clients, or handing out gift cards for reviews. Google's policies ban both, and its filters notice patterns like ten reviews landing in one afternoon.
- Direct review link and QR code
- Request wording for buyers and for sellers
- Reply drafts you approve
- A plan for the one bad review
Two jobs here. First, your name, phone number, and address should match on Zillow, Realtor.com, Homes.com, your brokerage's agent page, and your association directory. A number left over from a previous brokerage is the usual culprit.
Second, links from your own town: the school fundraiser you sponsored, the chamber of commerce, the local paper. We do that outreach through our real estate link building service.
Buying a package of 500 links from a stranger on a freelancing site. It rarely helps and it can hurt.
- Audit of every listing we can find
- Old brokerage listings corrected
- Sponsorship and community links
- Pitches to local press
People now ask ChatGPT, Gemini, and Google's AI Overviews things like "who's a good Realtor in [neighborhood]?" Those tools build the answer from reviews, profiles, and pages that say plainly who you are and where you work.
We write and mark up your pages so they're easy to quote. More on that in our real estate AI SEO and Google AI Overview SEO services.
Ignoring it because the visits don't show up in analytics yet. Getting named in the answer is what counts, and that part is hard to measure.
- Who, where, and what stated on every page
- FAQ and profile schema
- Answers to the questions buyers ask
- Checks on what AI tools say about you
Start With the Neighborhoods You Already Know
You don't need to rank across the whole metro. Pick the three or four neighborhoods where you've sold homes, know the streets, and would take every listing you could get. We build around those first and widen the circle once they hold.
Each one gets its own page on your site, and each page has a job. These are the kinds we build most:
These pages are also how you take searches back from the portals. Zillow has a page for every neighborhood, but it can't say which side of the main road floods or why one street sells faster than the next. You can.
Want to try it yourself first? Our local SEO guide for real estate agents walks through the basics.
What a Normal Month Looks Like
SEO for one agent is mostly small jobs done on schedule. This is the usual rhythm once setup is finished.
We check where you rank in each farm neighborhood and note who moved.
A new post and fresh photos go up on your Google profile.
One neighborhood page gets written, or updated with last month's sales.
Review requests go out for last month's closings.
We fix what the monthly site check turned up: slow pages, broken links, missing titles.
One local pitch goes out: a sponsor page, a chamber listing, or a note to the paper.
You get a one-page report covering rankings, calls, direction requests, and leads.
A short call to plan next month and collect local detail from you.
We report on calls and leads before rankings. You can see how we present results before you sign anything.
Seven Questions to Ask Any Realtor SEO Agency
Ask us these on the audit call. Ask the other agencies too. The answers tell you more than a sales deck will.
Who writes my neighborhood pages?
A named writer who interviews you. If the answer is "our content team" and nobody ever calls you, expect pages any agent in any town could have published.
Will I own the website and the content if I leave?
Yes, with the logins handed over. Some agencies rent you a site and keep it when you cancel.
Do you take more than one agent in the same farm area?
A straight yes or no. Either can be fine, but you should know before you sign.
What will you do in the first 30 days?
A list of specific jobs. "We'll start optimizing" isn't a list.
How do you build links?
Local outreach they can describe. If they won't say where the links come from, they're probably buying them.
What do you report on?
Calls and leads first, rankings second. A report full of green arrows and no phone calls isn't telling you much.
How long is the contract?
Short, or month to month. SEO takes months to work, which is a reason for you to stay. It's no reason to be locked in.
Who This Works For, and Who It Doesn't
A good fit if
- You work a defined area and plan to stay in it
- You close enough deals to ask for reviews through the year
- You have your own website, or you're willing to get one
- You can spare 30 minutes a month to feed us local detail
Probably not for you if
- You need leads next week. Ads do that. SEO takes months.
- You want to rank in a city you don't work in
- You expect to switch brokerages every few months
- You'd rather buy portal leads and never think about Google
Running a brokerage or a large team? Our real estate SEO services are built for offices. We also have pages for property consultants and apartment communities.
Realtor SEO Agency: Common Questions
What does a Realtor SEO agency do?
It gets an individual agent found on Google without paying for each lead. In practice that's four things: a website that can rank, a Google Business Profile in your own name, pages about the neighborhoods you work, and a steady flow of reviews. We do all four, and we only work in real estate.
How is SEO for a Realtor different from SEO for a brokerage?
A brokerage has an office, a budget, and an older domain. An agent has a name and a farm area. So the plan is narrower: fewer neighborhoods, a practitioner profile next to the office's, and pages built on what you personally know. Brokerages and teams should look at our real estate SEO services.
Can I outrank Zillow and Realtor.com?
For "homes for sale in [city]", no, and anyone who says otherwise is selling something. For your own name, your neighborhoods, and "Realtor near me" on the map, yes. That's a realistic target for one agent.
Can I have my own Google Business Profile if my brokerage already has one?
Yes. Google's guidelines treat an individual agent as a practitioner, so you can have a profile in your own name alongside the office's. It needs your own phone number and, ideally, your own website. We set it up so the two don't get merged.
Do I need my own website, or is my brokerage agent page enough?
You can run a Google profile with the agent page as its website. But you can't add neighborhood pages to it, and it disappears the day you leave. A small site of your own is worth having.
I only want help with Google Maps. Can you do that alone?
Yes. Our real estate local SEO service covers the profile, reviews, and citations without the website work.
How long before I see leads?
Plan on three to six months for steady calls from search. Map results in your own neighborhoods often move first. A new domain in a big metro takes longer. You'll get our honest read after the audit.
What happens if I change brokerages?
Your site, your profile, and your reviews go with you, as long as they were set up in your name. Tell us before you move and we'll update everything in one pass, so Google doesn't end up with two of you.
How will I know it's working?
Your phone. Each month we report calls, direction requests, and website clicks from your profile, plus form leads from your site, next to where you rank in each neighborhood. If the calls aren't moving after a fair run, we'll say so.
See Where You Rank in Your Own Neighborhoods
Send us your name and the areas you work. We'll check where you show up on the map, who's above you, and what they're doing that you aren't. It's free, and the report is yours to keep.
Or talk to us first. More reading on the real estate SEO blog. You can also see our real estate SEO pricing.